PiC Entertainment LLC
Pic microsoft
Type Subsidiary
Industry Entertainment
Predecessor(s) PiC Entertainment Group, Inc.
Majesty Entertainment plc
9 Story Entertainment
Founded June 2001
(as PiC Enterprises)
August 2005
(as PiC Entertainment)
Founder(s) Michael Windshill
Headquarters Chicago, USA
Key people Michael Windshill
Chris Jones
Mary Parent
Owner(s) Independent

PiC Entertainment, LLC (pronounced "peek") (formerly PiC Enterprises plc, PiC Entertainment plc and PiC Entertainment Limited) is an American entertainment company formed from the merger of PiC Entertainment Group, Inc. (formerly PiC Communications, Inc.) and Majesty Entertainment plc. The company is known for its animations and, as of 1998, its film productions and video games.

In March 2013, Microsoft Corporation acquired PiC Entertainment for $800 billion. It has been a limited liability company (LLC) since then. For financial reporting purposes, PiC is reported as primarily a part of Microsoft's Studio Entertainment or Consumer Products segments.

Headquartered in Chicago, PiC Entertainment is one of the world’s largest independent children, youth and young-adult’s entertainment companies with ownership and licensing rights to some of the most recognizable original content.


PiC Entertainment GroupEdit

PiC Entertainment Group, Inc.
Type Public
Industry Entertainment
Fate bankrupt, merger
Predecessor(s) Paramount International Communications
Successor(s) PiC Enterprises
Founded February 1989
(as PiC Communications)
May 1995
(as PiC Entertainment Group)
Defunct June 2001
Subsidiaries PiC Animation

Paramount International Communications was spun off as an independent venture in 1989 by Paramount Communications (now Viacom) due to high industry costs. The company was renamed to PiC Communications, Inc. PiC released its first animated short film Red The Ball, in 1991. Red The Ball received an Academy Award nomination for Best Animated Short Film in 1992.

In May 1995, The company was renamed PiC Entertainment Group, Inc. (A.K.A PiC or PEG) to reflect the company's expansion into producing television shows and theatrical films.

Going Public and expansionEdit


Mary Parent fought to take control of the company from Windshill, finally becoming PiC's chairman on June 20, 2000. Bankruptcy proceedings continued with multi-way arguments among Windshill, Parent, Majesty and the banks. Majesty owners Ike Rasputin and Jeff Bewkes, with the banks on their side, snatched Marvel from Perelman and Icahn, in order to protect their own financial interests. Retailer and columnist Chuck Rozanski estimated that Windshill made $200 to $400 million from PiC while Forbes magazine believes he made nothing; and the judge in the PiC bankruptcy trial estimated that Windshill made $280 million plus various tax advantages. The judge ousted Parent as PiC's chairman in December 1999, naming a trustee to run Marvel while discussion continued between the various factions.

In June 2000, PiC formed its PiC Enterprise division, headed by president and CEO Scott Lewis, to manage its trading card and sticker businesses.

A lawsuit by bond holders and PiC's litigation trustees was filed in 1997, accusing Windshill and other PiC Board Directors of diverting $553.5 million in proceeds from 1993 and 1994 notes to other MacAndrews & Forbes Holdings' companies, prior to PiC's 1996 bankruptcy. The lawsuit asked for $470.8 million in damages. The appellate court ruled that, “None of the proceeds went to PiC, or were used for PiC’s benefit”, but instead improperly enriched the directors. While denying any wrongdoing, Windshill agreed in August 1999 to settle for $80 million, which the trustees accepted. The settlement fund, after paying off trustees' and legal fees, administrative expenses and a $2 million loan, had $50 million to distribute to some PiC Entertainment Group shareholders and unsecured creditors.

PiC EnterprisesEdit

Majesty Entertainment and PiC Entertainment Group were merged into PiC Enterprises to bring it out of bankruptcy in June 2001. As part of this merger plan, Fleeter and Stanford would be auctioned off separately.

PiC Enterprises organized itself into three major units, PiC Television Group, PiC Interactive and PiC Entertainment Japan, while in November 1999 adding PiC Characters Group to manage PiC's IP and oversee marketing.

PiC EntertainmentEdit

Pic logo

PiC's former logo, used from May 11, 1995 to August 22, 2012.

In August 2005, PiC Enterprises changed its name to PiC Entertainment to reflect the corporation's expansion into financing its own movie slate.

Microsoft subsidiaryEdit

On October 22, 2011, Microsoft announced a deal to acquire PiC Entertainment for $800 billion, with Microsoft shareholders to receive $60 and about 745 Microsoft shares for each share of PiC they own. Prior to the PiC-Microsoft merger, PiC was considering Hasbro, Viacom, Sony, Samsung, MGA Entertainment, DHX Media, Classic Media (now DreamWorks Classics) and Reliance Entertainment for 100% ownership. The voting occurred on March 28, 2012 and the merger was approved. The acquisition of PiC was finalized hours after the shareholder vote, therefore giving Microsoft full ownership of PiC Entertainment. The company ceased to exist as an independent entity, due to the closing of the deal.

On April 2, 2012, shortly after the PiC-Microsoft merger, PiC's interactive unit was absorbed into Microsoft's main video game production unit, Microsoft Studios. Due to this, PiC-oriented video games are now developed by Microsoft Studios. Microsoft will not be a publisher on those games, but a developer.

On May 14, 2012, it was announced that Sapphire Salford, one of PiC's television production arms, would be folded into the main television production unit of PiC, after the label suffered massive layoffs, losing about 87 employees.

On August 23, 2012, PiC unveiled a new logo for the company, as a part of Microsoft's 2012 rebrand.

On June 20, 2014, it was announced that 9 Story Entertainment would be acquired by PiC Entertainment. On July 16, 2014, the deal was completed, and the company was completely folded into PiC Entertainment.


Feature FilmsEdit

Released FilmsEdit

Upcoming FilmsEdit

Short FilmsEdit

Television SeriesEdit

PiC Entertainment Television DivisionEdit

# Title Premiere date End date Original Channel
1 Animal S.O.S. August 27, 1995 HBO
2 Friutales June 9, 2000 Cartoon Network
3 Animal S.O.S: Miami October 10, 2000 May 31, 2013 HBO
4 Portland January 24, 2004 CBS
5 Animal S.O.S: Los Angeles March 10, 2007 June 4, 2012 HBO
6 WeaselTown April 11, 2014 FX

Sapphire ProductionsEdit

# Title Premiere date End date Original Channel
1 The Experts August 20, 1999 TBS

Salford CommunicationsEdit

Sapphire SalfordEdit

# Title Premiere date End date Original Channel
1 Wacky Wildlife June 11, 2009 October 17, 2013 FX

Protocol EntertainmentEdit

9 Story EntertainmentEdit

# Title Premiere date End date Original Channel
1 Arthur (2012-present) September 2, 1996 PBS
2 Wild Kratts December 31, 2010 TVOKids
3 Fugget About It September 7, 2012 Teletoon
4 Cache Craze September 7, 2012 YTV
5 Teenage Fairytale Dropouts December 31, 2012 Hub Network
6 Camp Lakebottom July 4, 2013 Teletoon
7 Peg + Cat October 7, 2013 PBS
8 Numb Chucks January 7, 2014 YTV
9 Nerds and Monsters March 12, 2014 YTV

Theme Park AttractionsEdit


See AlsoEdit

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